
User Experience
Providing drivers with a broad range of useful, usable and compelling content while on the go is only part of the challenge. In-vehicle information must be presented in a way that results in a contextual (and emotionally gratifying) driver experience … and without increasing driver distraction or mental-task overload.
We develop multi-modal (touch, audio, speech, vision) interfaces grounded on two decades of experience in meeting consumers’ needs, usage and satisfaction with in-vehicle infotainment and telematics services. The result is a vehicle connected to multiple communications networks, situationally aware of its surroundings and optimized to continually assist, inform, guide and entertain drivers.

Industry Leader in User-centric Design
Our designers measure the usability of our systems and features utilizing the industry standard, System Usability Scale (SUS) as a benchmark. Before products are released, our teams use an interactive design process, continuously prioritizing improvement of the SUS score. Ultimately this ensures the delivery of a best in class user experience.
