A Marketing Approach That Delivers Results

Our expertise in lifecycle strategy provides an optimal customer experience from the time of vehicle purchase until the vehicle is sold. The data driven approach allows us to personalize each customer’s journey, providing a best-in-class communication stream. Use of our flexible, modular framework allows faster speed-to-market in providing relevant, impactful communications that engage our customers and drive results.

Marketing Program
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Business Intelligence

  • Best-in-Class Marketing Analytics
  • Program Dashboard & KPI Reporting
  • Modeling / Targeting / Segmentation
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Marketing Strategy

  • Customer Experience Management
  • Conversion / Retention Strategy
  • Pricing Strategy
  • Creative Development
  • Lifecycle Optimization
  • New Program Launch
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Creative Design

  • Visual Communication & Design
  • Digital Innovation & Execution
  • Relevant & Compelling Content
  • User Experience
  • Responsive Design
  • Web & Mobile Design
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Channel Operations

  • Vendor Management
  • Quality Assurance
  • Deployment
  • Digital Optimization
  • Reputation Management
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Campaign Development

  • Campaign Segmentation
  • 1:1 Personalization
  • Data & Preference Management
  • A/B and Multi-Variate Testing
  • Email, Direct Mail, Push and In-Vehicle Messaging
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Project Management

  • Capacity Planning & Scheduling
  • Requirements Gathering & Documentation
  • Project & Task Tracking
  • Cross-Functional Coordination
We offer a range of marketing services available under two options

Full Marketing Support

Program includes:

  • Dedicated Partner Marketer
  • Business Intelligence and Analytics
  • Creative Development
  • Email Coding
  • Campaign Development
  • QA and Deployment
  • Preference Management

General Marketing

Program includes:

  • Strategy
  • Creative Development
  • Analytics
  • Campaign Development